In a special interview with Kamyonum Magazine, Burak Hoşgören, Ford Trucks International Markets Leader, noted that the booth was packed especially after the launch event held on the first day of Solutrans 2025:
> “Everyone wants to see the vehicle, climb inside, and get a close look at the new F-Max. We are very pleased with this interest.”
Active in 50 Countries – Expansion into Western Europe Continues
The brand’s vehicles are already operating in 50 countries. With its fully locally produced trucks delivered to global markets, Ford Trucks—which has long held a strong position in Eastern Europe, the Middle East, and Africa—has been rapidly expanding into Western Europe in recent years. The UK, Ireland, and Scandinavian countries are among the new focus regions.
Hoşgören stated that with two new business partners, the company has reached 7 service points in the UK and 4 service points in Ireland, adding that strengthening after-sales services remains one of the company's top priorities in all markets.
Strategy: Deepening in Existing Markets and Expanding Service Infrastructure
Ford Trucks aims to establish a long-term presence in every market it enters. For this reason, rather than simply “planting a flag,” the brand focuses on building a durable and sustainable ecosystem. Hoşgören explained that they are transferring the operational model successfully implemented for many years in Türkiye to global markets and continue to reinforce country-based service infrastructures.
New Technologies: Remote Updates and Predictive Diagnostics
Hoşgören emphasized that connected vehicle technologies provide significant advantages in global operations and noted that they have developed new digital systems capable of predicting faults and warning customers on the road.
He also highlighted that the vehicles are now equipped with remote software update (OTA) capabilities, enabling many updates to be performed while the truck is on the road—without the need for a service visit.
“Our Dream: Keeping the Vehicle 100% Operational on the Road”
Hoşgören stated that a single vision lies at the core of all technological investments:
> “Our dream is to keep the vehicle 100% operational on the road. All our systems are built around this goal.”
Customer Insight from Both Digital Data and the Field
Explaining that they collect extensive data through the ConnectTrack system used in all vehicles and shape product development based on this data, Hoşgören nevertheless emphasized the indispensability of on-site customer engagement:
> “Not everything is about the data collected through cables. Our greatest strength is direct customer contact. For this reason, our teams are constantly in the field—both in Türkiye and abroad.”
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