As one of the leading companies of the construction and concrete sectors, Beta Mixers Company has taken its production capabilities to a few steps ahead through its long years of experience and know-how and combined it with 'German quality and thoroughness' to serve the ready-mixed concrete sector since 1986. As an expert of transmixers since 2001, Beta Mixers Company has met the sector's representatives at the Beton İzmir Fair. We've assessed the fair and the Turkish market with Beta Mixers Company Procurement and Marketing Authority Ozan Güler who has indicated that Beton Fair is highly important for the sector.
Güler has stated that they have displayed their 12-cubicmeter concrete mixer and their partner Stetter's 10-cubicmeter mixer at the Beton Fair. He said: "Our 12-cubicmeter mixer is much more popular in Turkey due to its operating conditions and higher loading capacity. The sector also demands the light mixer and it is popular for especially use in urban conditions. That's why we chose to display Stetter's 10-cubicmeter mixer at the fair."
New Logo
Güler has indicated that they began to remake their corporate structure, stated that they've created a new logo and that they've shown it to the sector on the occasion of the fair.
"We Offer the Same Quality in Turkey"
Güler has underlined that they've developed the highest quality product in the Turkish market: "All the sheet metals, engines, pumps, gearboxes and chassis of our products come from Germany. They are all import products. There is no difference between the German Stetter mixer and our Beta mixers. We offer the same quality in Turkey. We launch these as Turkish products. It is also an indicator of how much our sector has improved in domestic production. As the costs are lower in Turkey, we offer the same quality to our customers at advantageous prices."
"We Reach All the Way to America"
Güler has indicated that they're strong at especially the Marmara region of Turkey and said: "Two companies rule all the regions in Turkey. If our competitor gets two projects, so do we. That's why we have 50-60 percent presence in each region. We can even say that it reaches 70 percent in certain regions. Our marketshare is very high in Turkey; however, we also have foreign sales. We export to Arab States and Europe. We also conduct the Stetter sales in the Turkmenistan and Russia. For Turkey, we can send our own mixer to the entire world as Betamix. Last year, we've sent 25 mixers to Colombia. We can now reach all the way to America."
"We've Also Received Multiple Orders"
Güler has indicated that all the products they've displayed at the fair have been sold during the fair and concluded his statement by saying: "Beton Fair has been very effective for us. We've sold all the products we've displayed at our stand. We've also received multiple orders for these products."
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